Arianne Perry ‘14BUS

Co-Founder and President of Sweet Defeat

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Arianne launched Sweet Defeat with the mission to help millions of people lead healthier lives by eating less sugar.  More than an incredible product; Sweet Defeat is the key to making better, healthier food choices and achieving a low sugar lifestyle.  Sold under the brand names Sweet Defeat and Crave Crush, 2017 was an incredible breakout year, including published clinical studies, media attention, a national retail partnership, and online sales success.  Arianne brought the product from concept to market by leading product design and formulation, building the team, securing patents and trademarks, overseeing clinical studies, building a supply chain of manufacturing partners, and selling into retailers.  Prior to Sweet Defeat, Arianne invested in renewable energy assets across North America as part of the principal investing team at Google and held a diverse set of roles in corporate strategy, asset liability management, and finance during five years at JPMorgan.  She holds an MBA from Columbia Business School and a B.A. in Economics from the University of Michigan where she was the captain of the Varsity Track and Cross Country teams, which won several national titles.  She is an Olympic trials qualifier and has run sub three-hour marathons, finishing 33rd female in the 2008 NYC Marathon. 

See Arianne in action at #StartupColumbia

2018 Columbia Venture Competition