Senior Director and Team Leader, Global Brand at SAP
Joe Pantigoso ’15SPS, is a brand expert with a track record for delivering growth goals for global brands. Currently, Joe is the Senior Director and Team Leader, Global Brand at SAP, a leading enterprise software company. Joe’s responsible for employee education and enablement across SAP and for driving SAP’s brand evolution strategy initiative from research through to activation. SAP is #22 on Interbrand’s top global brands list, having grown 13% in brand value since last year.
Previously at leading, global brand consultancy LANDOR, as Managing Director, Joe led his office to become one of the fastest growing in the firm’s worldwide network. Earlier in his career, at JWT, a top-tier advertising firm, he led the development of sales-driving, award-winning global campaigns for global brands.
A regular guest speaker at industry conferences and universities, Joe earned his undergraduate degree at Duke University and his masters in Strategic Communications at Columbia University. He lives with his wife and teenage daughters in New York.