Co-founder and CEO of LittleThings
After establishing PetFlow in 2010, Joe realized the potential of its highly dedicated, niche audience and had the foresight to expand the business into LittleThings. Today, LittleThings is the only digitally native media property that scales uplifting content while influencing women across generations.
Through Joe’s leadership and remarkable ability to leverage the power of positive content, LittleThings has experienced explosive growth, with 48.5 million monthly readers and 13 million social fans. Last year, LittleThings was named the Fastest Growing News & Media site of 2015 and the Fastest Growing Women's Interest Publisher. In addition to publishing the Top Facebook Post of 2015, LittleThings was rated as one of the Most Valuable Pages on the Web.
Joe was featured in Business Insider’s Silicon Alley 100 list as one of the “Most Inspiring and Influential People in New York Tech.”