Co-founded PiperWai Natural Deodorant
Business partners since their lemonade stand in elementary school, Sarah Ribner ‘16BUS co-founded PiperWai Natural Deodorant with her best friend, Jess Edelstein. Sarah began her journey with wellness almost 9 years ago, as a solution to her skin sensitives, allergies and general lethargy. She transformed her health and appearance through clean eating, nontoxic personal care products and dedication to an active fitness regimen. Until three years ago, an effective natural deodorant was the missing piece in her quest to lead a healthy lifestyle.
Inspired by her best friend’s dedication to clean living, Jess decided she’d had enough of the struggle with harsh, chemical ingredients in typical deodorants that irritated her sensitive skin. So she set out to invent her own formula. To test it out, she shared it with Sarah, who took it on a volunteer trip to South America. It held up trekking through the hot and humid weather, and by the end of her trip, Sarah was a believer. Together, they refined the product and created a brand that is quickly on its way to becoming a household name!
Sarah worked for a real estate investment bank prior to starting Columbia Business School, where she is currently finishing her MBA while continuing to build a deodorant empire.